2019
THE FILTHY REALITY OF EVERYDAY LIFE
Book Design
Editorial Print
Image Curation
Packaging
Paper Source:
GPA 80# Uncoated Text
100%PCW, “Green”
Brief:
Tracey Shiffman(instructor)
at ArtCenter College of Design
Concepts:
The Filthy Reality of Everyday Life is a publication designed for the United States Environmental Protection Agency(EPA), supports environmental protection, growing their audience through their mission to build stronger bridges between humans and nature. My goal was to help the reader see how this refresh and repositioning of ideas could carry the organization forward progressively and plausibly.
Contents:
This publication presents images and data of a destructive environment, the most exciting and engaging views of the natural world by contemporary artists, and visions of our future interactions with the environment.
Inspirations:
I was inspired by land art, an art movement, and how the artists use natural materials to create earthworks. In a general sense, it can be argued that environmental art aims to improve our relationship with the natural world. It includes art that observes and interacts with the natural environment, art that reclaims or improves physical environments in the tangible sense, and art that engages with the social environment with pedagogical or activist intent.
Cover:
The publication’s cover is an image featuring restrained hands behind plastic bubble wrap, which breaks down the stereotype of the image about protecting the environment. The idea came from how art is integrated with nature, even when nature is heavily polluted. On the other hand, the truth of land art is that it contradicts itself. It harms what it touches: the virginity of nature.
Audiences:
The publication calls on everyone to care about our natural environment. It describes how EPA strives to accomplish its mission of grabbing people’s attention and how protecting human health and the environment is so important to us.
Captions:
All captions were designed to look like labels on food packaging.
Additional Piece with the Publication:
Grass straws packaging design.
