2021
Ford CX 821 HMI Innovation
Animation, Experience Design • Transportation
Product Delivery
Conceptual Design
Interaction Design
Motion Design
Special Thanks:
frog team 3 people
Brief:
frogSH help Ford China to visualize an iconic interface experience that aligns with Ford brand values and conceptually deepens the overall richness and completeness of the story. Translating the entire story from text to 2D animations, enriching and visually presenting the entire story line by adding interaction with elements in the default launcher such as clocks and islands. In additional, frog have been presented with an exciting opportunity to develop a prototype using Unreal Engine.
Deliverables:
frog designed four animations, four customized typefaces and 2 Campaign (Launcher layouts). We add personalization to the IVI screen to create user's own unique island, where users and his story with the car will be reflected on the island. As the story continues, users will explore more of the island's world and encounter more "surprises" in the dream world.
Animations Assets
Typefaces Files
Unreal Code
3D Asset Files
Learning:
Benefits for me for this high fidelity prototype:
able to formulate better insights from the experience
Able to properly hand over to the engineering team
Understand the capacity and limitations to Unreal Engine
The ability to make a proposal to the clients on my own and lead the design team
