2021
PATAC Future Opportunity
Research, Innovative Design • Transportation
Desktop Research
Recruiting Criteria
Qualitative Research
Stimuli Design
Synthesis & Ideation
User Co-Creation & Evaluation
Concept development
Storyboards
Video Editing & Production
Special Thanks:
31 Users from 7 Cities
12 Experts from Different Fields
Brief:
With the continuous emergence of new lifestyles of different groups, people's demand for cars is also changing. frog helped the clients to look for vehicle design opportunities in the next 5 years.
Approach:
This project aims to deeply study the opportunities of new lifestyles in the next five years through interview research. We will strive to study different groups' lifestyles, psychological and physiological demands, aesthetic preferences and other needs to find design opportunities. Designer-clients wil participate in the whole visit and finally co-create in the workshop with cross-industry experts.
Methodology Training
Desktop Research
KOL Interview/KOC Interview
Co-Creation Workshop
Product Opportunities And Design Suggestions
User/Scenario, Persona + Lifestyle & Demands,
New Model (Vehicle Using) Scenario Concept Demonstration
