https://myranzhang.info

FORD HMI INNOVATION

product delivery, conceptual design, interaction design, motion design

product delivery, UI/UX

frogSH help Ford China to visualize an iconic interface experience that aligns with Ford brand values and conceptually deepens the overall richness and completeness of the story. Translating the entire story from text to 2D animations, enriching and visually presenting the entire story line by adding interaction with elements in the default launcher such as clocks and islands. In additional, frog have been presented with an exciting opportunity to develop a prototype using Unreal Engine.

FULL PROJECT

PRINX 浦林

brand strategy, brand identity, qualitative research, experience, retail experience, innovation design, campaign, IP character design

brand strategy, brand identity

frog reshaped positioning for Prinx’s tyre brand and delivered brand story through design expression and retail experience tailor-made for a segmented market, leading China’s new electric vehicle era.

FULL PROJECT

CHINA DEVELOPMENT FINANCIAL 中華開發⾦控

digital experience design, interaction design, ethnography research, signature moments, conceptual design

digital experience design, interaction design

In collaboration with frog Shanghai & frog Asia, China Development Financial underwent a digital refresh of the Group’s key touch points to elevate the customer experience with CDF. This entailed the launch of a new KGI Bank app and a redesign of 4 corporate websites each supported by a Design Language System(DLS) built to scale a consistent digital brand identity across customer touch points, the launch of two separate initiatives, the Wealth Mindset Game targeted towards consumer financial education and signature moments designed to differentiate CDF customer experience.

FULL PROJECT

ARCTIC VISION - ITEAR 极目生物

brand design, interaction experience design, industrial design, packaging design

brand design, interaction experience design

Arctic Vision is a startup company based in China, focusing on eye disorder and disease treatments. frog SH has helped them shaping the comprehensive product experience of iTear, an OTC Dry Eye Syndrome medical device brand in Arctic Vision group portfolio, delivering the heal and rejoice to dry eye patients, as well as sustainable growth at scale to Arctic Vision’s business.

FULL PROJECT

MO SEX TOY PRODUCT INNOVATION

product delivery, product definition, packaging design, product detail page, illustrations

product delivery, product definition

Mingliu is the 5th best-selling condom brand in China and they are seek expansion opportunities with a focus on sex toys market. frog designed two categories of sex toys like egg vibrator and vibrator, helping to redefine people's expectation on sex toys and increase the brand value on both national and oversea e-commerce channels.

FULL PROJECT

LA CENTER OF DIGITAL ART

brand identity,print,website,modeling

brand identity

The mission of the LACDA is to support artists, exhibitions, research, public programs that explore new ideas between the intersection of digital art, design, and to promote new forms of creation and expression using digital technologies.

FULL PROJECT

INTERNET MOVIE DATABASE

brand identity, video editing, motion, website, app

brand identity, UI/UX

IMDb (Internet Movie Database) is the world’s most popular and authoritative source for movie, TV, and celebrity information. In creating this rebrand, I was inspired by the different aspect ratios used to present films in cinemas today. I want to create an accurate and reliable environment for international film enthusiasts and industry professionals, offering them an enlightened and enriched user experience.

FULL PROJECT

CORNING GLASS MUSEUM

brand identity, print, motion, modeling, website, installation

brand identity, installation

The New York Corning Glass Museum is dedicated to the art, history, and science of glass. The brand identity aims to shift attitudes toward what glass could look like. I want to inspire people to see glass in a new light. I am enchanted by the interplay of light, color, and different materials in both the natural and abstract worlds. The identity infuses artistic elements in the design to celebrate versatility, flexibility, transparency, and ambiguity of glass while exploring the infinite possibilities of its properties.

FULL PROJECT

PATAC FUTURE OPPORTUNITY

desktop research, recruiting criteria, qualitative research, stimuli design, synthesis & ideation, user co-creation & evaluation, concept development, storyboards, video editing & production

desktop research, Rrecruiting criteria

With the continuous emergence of new lifestyles of different groups, people's demand for cars is also changing. frog helped the clients to look for vehicle design opportunities in the next 5 years.

FULL PROJECT

THE FILTHY REALITY OF EVERYDAY LIFE

editorial print, image curation, spatial design, packaging

book design, editorial print

The Filthy Reality of Everyday Life is a publication designed for the United States Environmental Protection Agency(EPA) who cares about environmental protection. Building their audience through their mission to build stronger bridges between humans and nature. My goal was to help the reader see how this refresh and repositioning of ideas could carry the organization forward progressively and plausibly.

FULL PROJECT

THE STANDARD HOTEL

brand identity, print, motion, packaging

brand identity

The Standard Hotels are a group of five boutique hotels in Los Angeles(Hollywood and Downtown LA ), New York City (High Line and East Village), and Miami Beach. The project aims to refresh the brand visual identity by returning to its simple, “Anything But Standard .” The goal was to give the hotel a more high-end style and to deliver the young and underserved business travelers with a modern, fashionable, artistic, and urban experience.

FULL PROJECT

NANNA DITZEL EXHIBITION

exhibition design, spatial design, storytelling, modeling, rendering

exhibition design, spatial design, modeling

Curated, planned, and designed, this is an exhibition space based on the Peter and Merle Mullin Gallery. The final deliverable was a 1/4” scale model with 3D installations. Designed spatial layout, typography, spatial sequence, proportion, and storytelling.

FULL PROJECT

LOS ANGELES RIVER SIGNAGE MASTER PLAN

art director, visual identity, spatial design, modeling, pictograms

environmental graphics, art director

I designed a master plan for Los Angeles River Signage to provide guidance for the LA River Revitalization Master Plan Project. The goal was to create a framework along the river with useful signage that reinforced the identity of River Park. The project involved developing brand identity, public art installations, and a comprehensive signage program, including wayfinding, street furniture, pictograms, and art installations.

FULL PROJECT